Ideas That made it work..
Explore our archive of consumer engagement campaigns, gamified loyalty mechanics, and generative AI activations across leading brands.
AI Beauty Experience
Vicco Kolkatar Ananya Ruposhri
An AI-powered consumer engagement campaign that transformed participant selfies into personalised VICCO campaign posters and gave selected women the opportunity to appear on a live Kolkata hoarding.
AI Selfie Experience
India Gate AI Selfie Point
An AI-powered on-ground engagement experience that transformed consumers into personalised avatars while bringing India Gate Rice’s fresh new look to life.
Smart Sampling
Santoor Maha Kumbh 2025 – Smart Hygiene Kit Sampling
A technology-enabled sampling program that helped Santoor distribute hygiene kits at Maha Kumbh 2025 while controlling duplicate claims and tracking distribution in real time.
AI Jal-Arpan Experience
Emami AI Digital Jal-Arpan Kanwar Yatra 2025
A digital devotion experience that allowed Kanwariyas and devotees to offer virtual Jal-Arpan, create personalized AI blessed visual cards, and receive holy prasad.
Field Staff Tracking
Emami Navratna SmartTrack App
A real-time field operations mobile solution enabling geo-verified promoter attendance, beat planning, and stock monitoring across trade channels.
Digital KYC Web App
Emami Shaktiman KYC & Payout Enablement System
A digital portal designed for trade partners and mechanics to securely verify KYC credentials and process real-time direct benefit rewards.
Live Product Display Verification
Emami Fair and Handsome Retail Display Tracking System
An automated visual audit and reward system ensuring retail shelf visibility and compliant merchandising across general trade outlets.