Vicco Kolkatar Ananya Ruposhri
An AI-powered consumer engagement campaign that transformed participant selfies into personalised VICCO campaign posters and gave selected women the opportunity to appear on a live Kolkata hoarding.
Goal behind the idea.
VICCO wanted to create a consumer engagement campaign for Kolkata that felt local, culturally relevant and participation-led, while strengthening the brand’s connection with women in the city.
The objective was to move beyond conventional product communication and create an experience where consumers could actively participate, receive something personalised and become part of the campaign itself.
The journey also needed to connect digital participation with social media and ultimately create an opportunity for selected participants to move from a personal mobile experience to a highly visible real-world brand moment.
From seeing the face of the campaign to becoming one.
Idea that put the consumer at the centre.
Instead of asking women to simply watch the campaign, Kolkatar Ananya Ruposhri gave them the opportunity to become part of it.
Participants could submit a selfie, choose a visual style and see themselves transformed into a personalised VICCO campaign poster using generative AI.
The experience turned a familiar campaign asset — the beauty poster — into something personal. Every participant could see herself represented within the campaign world rather than looking at it from the outside.
The idea connected personalisation, Bengali cultural context, beauty and social participation through one simple shift:
Solution built around the idea.
We designed a connected digital journey beginning with the campaign platform and moving into WhatsApp, selfie submission, AI personalisation and social participation.
Consumers entered through faceofvicco.in and continued the experience on WhatsApp. The guided journey captured the required participation details and invited the user to submit a selfie.
Participants then selected from campaign-defined visual styles. Their selfie and chosen style were processed through a generative AI workflow to create a personalised VICCO poster while maintaining a consistent campaign aesthetic.
Once the creative was generated, the participant could review the output and continue into the social-sharing journey.
The campaign also incorporated a winner-selection layer, creating an opportunity for selected participants to have their campaign visual displayed on a live outdoor hoarding in Kolkata.
Built from end to end.
The campaign required more than a creative idea. Digimozo built the complete participation ecosystem that connected the consumer journey, generative AI, campaign operations and social amplification.
Participation Architecture
Engineered consumer journey mapping across digital touchpoints.
Workflow Automation
Automated queue management and generation pipelines.
Journey from entry to experience.
The consumer journey was designed to feel simple on the surface, while multiple campaign systems worked together.
